Introduction to Digital Marketing: The New Age Revolution
Digital Marketing – Ever wondered how rapidly the world seems to be shifting from analog to digital? Every individual is now adapting himself to the electronic pace, and is consuming more online content on a daily basis. Thanks to mobile phones, laptops, desktops, people are spending twice as much time online.
Companies and organizations, for that matter, even small business owners are now recognizing the influence online marketing creates on the consumers.
So, what is digital marketing?
You wake up in the morning, and the first thing you check is your Facebook or WhatsApp. All the daily news feed is rightly updated on your mobile phones. The weather report is accurately displayed and every minute detail is aptly verified on your screens.
Gone are the days when people preferred buying things from shops. Don’t you find yourself window shopping on sites such as Myntra or Amazon? How often do you visit Zomato, Foodpanda, or Swiggy to order food? Well, life on the digital platform has become so easy that one can now order groceries, vegetables and fruits online, for example from Grofers or Big Basket.
Everything is now so approachable, just a fingertip away.
With plenty of digital channels available for launching and promoting a brand or a product, attracting new customers, more importantly, preferred audience has become easier. All the online portals, assets, and marketing campaigns are streamlined, practical, faster, and convenient. So which are available online portals and assets?
- Web sites
- SEO Content
- Content Marketing
- PPC (Pay-Per-Click) Advertising
- Email Marketing
- Social Media Marketing
- Mobile Marketing
These assets help you build a concrete foundation for your business.
Let’s talk about the most important question.
Why Digital Marketing?
To start with, digital marketing is particularly more affordable than some of the traditional methods. Sending an email regarding your business or running a social media campaign can reach up to consumers for a cheaper cost as compared to the TV or print ads.
But the main advantage that digital marketing holds is that, it can reach to a wider audience in a short period of time. Another benefit is the easy accessibility of your work. Every campaign or ad can be tracked down conveniently and the results can be monitored and analyzed on a regular basis.
Here are a few more advantages:
- Easy to access
- Connected digitally
- Monitor and track results
- No expensive researches
- Quick analysis of response rate
- Real-time measure of campaigns
To conclude, digital marketing has made a heroic entry. With the ongoing advancement, it won’t be wrong to say, that Digital Marketing is here to stay for a very long time. The sooner you adapt to this digital world, greater are the chances of survival of your business.
Stay tuned! BizSpot will be back with more information. Do let us know your views on digital marketing by leaving a comment.